It is widely known that “Search Engine Optimization” is a big industry in India today. With such low overhead expenses to deal with, starting a SEO business or consulting business can be done with little to no money at all. With so many people in India competing for the same search results for a website, it can get confusing for many SEO newbies on exactly where to start.
Before people jump into the SEO game, it is critical to understand what SEO is all about. Obviously, if you haven’t noticed by now SEO stands for Search Engine Optimization. Everyone knows the biggest search engine in the world- google. But could you really make money from google? Absolutely! Optimization on the search engines generally comes down to making your website or another website show up at the top of the search rankings organically. I know that may be kind of a complex statement to understand, but I will break it down more in to depth.
Everyone has a computer to use, and generally speaking everyone will have access to the internet via WiFi. Using a computer, anyone can jump on the computer and build out a simple website. Companies like weebly and square space will help the newbie craft an amazing looking website without having to learn anything about coding or hi tech computer science.
Once you have built out a website and own the domain, you have only just entered the world of SEO. Anyone can make a website, ranking that website for certain keywords is what makes the most money. Ranking an actual website is what is the most difficult to accomplish.
There are many factors that google looks at to rank certain websites over other ones. In India, many men and women have so much time in a day to dive into the google metrics and stats of why a certain website isn’t working over another one. The internet has so much space to grow, and it already has come quite a long way since the initial beginning.
There is still a lot of opportunity for businesses to grow on the internet, but having the expertise on what to do when your company wants to expand on google is key. Many times, Indian men and women will have certain software platforms they will religiously use to become great advisers and consultants to many of the countries in the west. I’m sure if you own a business that has a website you have talked to someone from India, they are definitely considered leading experts in the industry.